Loblaw's Digital Experience at Humber College
Shopping got simpler.
Redesign and visual overhaul of the digital shopping experience for Canada's biggest food retailer.
Case Study
Product Design
Research
Motion
Research
User Interview
Tool used to gather in-depth insights from users through direct conversations, helping to understand their needs, behaviors, and challenges.
Competitive Profiling
Tool for analyzing and comparing competitors' strengths, weaknesses, strategies, and market positions to inform business decisions and improve competitiveness.
Persona
Creating a fictional, detailed representation of a target user, helping to guide design decisions and ensure products meet user needs.
Journey Map
Used to visualize and analyze a user's experience and interactions with a product or service over time, identifying pain points and opportunities for improvement.
Strategy
Business Model Canvas
Strategic tool for outlining a business's key elements, including value propositions, customer segments, revenue streams, and cost structure, on a single page.
Blue Ocean Strategy
Tool for creating uncontested market space by offering unique value, making competition irrelevant.
Porter 5 Forces
Framework to analyzes the competitive forces shaping an industry to help businesses develop strategies for success.
Customer Value Proposition
Tool that helps businesses articulate and align their offerings to deliver unique value that resonates with target customers.
PEST Analysis
Tool to analyze Political, Economic, Social, and Technological factors to assess external influences on a business or industry.
Pricing Strategy
Tool to determine optimal price for a product or service to balance profitability, market demand, and competitive positioning.
ADL Matrix
Tool to evaluate a business's competitive position and industry maturity to guide strategic decisions and resource allocation.
Perceptual Mapping
Tool to visually represents customer perceptions of brands or products on a graph based on key attributes like price and quality.
Design
Information Architecture
Tool to organize and structure content in a clear, intuitive way, improving user navigation and experience.
Helps ensure that information is easily accessible and logically presented, supporting efficient decision-making and user interaction.
Helps ensure that information is easily accessible and logically presented, supporting efficient decision-making and user interaction.
Wire-framing
Tool used to create low-fidelity visual representations of a webpage or app layout, focusing on structure and functionality.
Helps plan and test user flows, content placement, and interactions before finalizing the design.
Helps plan and test user flows, content placement, and interactions before finalizing the design.
Interface Design
Creating visually appealing and user-friendly interfaces, ensuring seamless interaction between users and digital products
Interactive Prototype
Creating functional, clickable prototypes that simulate user interactions with products.
Helps test and refine user flows, functionality, and overall experience before development.
Helps test and refine user flows, functionality, and overall experience before development.
Responsive Design
Tool to organize and structure content in a clear, intuitive way, improving user navigation and experience.
Helps ensure that information is easily accessible and logically presented, supporting efficient decision-making and user interaction.
Helps ensure that information is easily accessible and logically presented, supporting efficient decision-making and user interaction.
Tools
Testing
Usability Testing
Tool to evaluate a product's ease of use by observing real users interact with it and identifying areas for improvement.
Heat Maps
Tool to visually represent user interactions on a website or app, highlighting areas of high and low engagement based on clicks, scrolls, or mouse movements.
A/B Testing
Tool to compare two versions of a webpage or app to determine which performs better in terms of user engagement or conversion rates.
Surveys
Quantitative tool for gathering user feedback and insights on a product / service, helping to identify pain points and areas for improvement.
Focus Groups
Tool used to gather qualitative insights by engaging a small group of target users in discussions about a product, service, or concept.
Accessibility Testing
Used to evaluate a product's compliance with accessibility standards like WGCA, ensuring it is usable by people with disabilities.